Brand story Luviane Atelier de Parfumerie – Romanian brand, since 2013
“Ever since I was little, I had the privilege of being close to the plants’ world, of understanding them and mostly of enjoying their fragrance. For generations, my family has been keeping various plant-related rituals and recipes that we still use today. I added the ability to mix those plants in search of olfactory synergies that brought me wellbeing and joy at the beginning. So for years I picked, mixed and macerated flowers, leaves with special scents and resins. Looking back to what I was doing back then, I realize I was using the olfactory pyramid already although I had no theoretical knowledge about all that at that age. Then, growing up, I discovered various perfumes and analyzed in detail their fragrance notes.
Since in Romania there is no specific tradition in the field of perfume creation, people around me believed my interest was a mere hobby. In 2013, with the support of my husband, I launched Luviane Atelier de Parfumerie, a brand very dear to me that captures my emotions in perfume bottles.
Things got serious, evolving from simple maceration to limited editions of fine fragrances (elixirs, solid perfumes, air care fragrances), olfactory touches for various brands and events, but also custom-made luxury perfumes, with conformity certificates and the guarantee that the perfume formula would remain confidential. Our services include also consultancy / custom-made perfume creation based on Aromachology principles (therapeutic use of scents = the link between psychology and perfume technology) and Wellbeing. I gained practical experience in artisanal fragrance manufacturing labs and studied a lot. But inspiration and creativity are at the core of this work as the perfume maker is in fact an alchemist, a magician and a creator of olfactory memories and emotions.
In the past three years I have been presenting theoretical and/or practical olfactory workshops with various topics and unique experiences that can have either an extended interactive demonstrating character or a more intimate lab-oriented one allowing each participant to create their own experimental olfactory mix.
I truly wanted a national identity for my brand, which is visible in our logo transposing a traditional Romanian blouse from the region of Mehedinți. Our perfumes carry their own stories, as Luviane Atelier de Parfumerie enjoys reminding you of our ancient myths and combining plant extracts that bring love and good fortune, activate memories, emotions and passions. Miresme Românești, Dor, Zâne and many other Romanian symbols are part of exclusive collections boasting our national footprint.
The collection „Miresme Românești”captures women in various stages of their life (childhood/adolescence, motherhood). The story of each perfume is completed with an ancient name (Dryada, Matronalia, Kotys, Darzalas) and a traditional Romanian symbol. Most of this collection is available as eau de parfum, but also in the solid version based on organic certified soy and jojoba wax.
Our perfume dedicated to women-mothers is made only of ingredients that are allowed in the second and third trimesters and while breastfeeding. Our kids’ perfume, „Zâna Florilor”is exclusively based on child-friendly ingredients and recommended starting with 6 years old.
„DOR” is a private collection, with very limited editions. Up to now, our lab released three perfumes for women („armonie celestă”, „un amurg violet” and „adieri magice”) and one men’s perfume („un zbor divin”) for you to enjoy but many others will enchant your senses in the future.
The „Florile Reginei” collection is dedicated to Queen Mary of Romania, one of the most beautiful queens of the beginning of the last century, the most beautiful for us, a true romantic, a charming soul, in love with flowers that inhabited her dreams and her whole life. This collection is searching for those diverse facets of her complex personality as well as for some of Queen Mary’s favorite flowers. Starting from the analogy between olfactory and music notes, I wanted my Reverie perfume to be accompanied by viola and piano notes which led me to work with Răzvan Popovici – SONORO and pianist Cristiana Mihart who play the musical part of the perfume launching video. As for the perfume ambassador, Oana Cristina Tănase, she is one of a kind herself.
The „Simfonie Gurmandă” collection is a special idea putting forward delicious aromas to be found in some of our family’s favorite ingredients. These are olfactory accents and notes that I appreciate and use in my daily life, each perfume including an aromatic ingredient in pure form (Switch Morn coffee, Guilty Pleasure artisanal chocolate, STROP meadow honey, Brâncoveanu brandy).” Iulia Victoria Neagoe, Founder & Perfumer.
More information on Luviane Romanian natural perfumes, here.
